GAA “Rise Again”
A new campaign platform for GAA, aimed at increasing attendances at League games. “Rise Again” is an all media campaign that heroes the fans, giving them the player treatment.
30” TVC:
OOH/DOOH:
30” Radio:
My role on “Rise Again”
“Rise Again” is the first live-action TV campaign I produced. A simple concept, but not without its production difficulties. A tricky budget that was prioritised on securing the right Director/Photographer meant we had to street cast and reduce down on crew. After some difficult negotiations, we managed to get the right cast and secured them for a fee we could afford. After a smooth PPM and feeling like everything was on track, I received a phone call the day before the shoot to say that our wardrobe stylist was no longer available. Without a second thought, I went out myself to pick up everything we needed in order to be ready on set the next day. This project holds a special place in my heart. I produced Rise Again having just 18 months industry experience under my belt and the success of the production was summed up at the end of the shoot, where the client joked that “we better find something to disagree on!".
Credits:
Agency
Creative Director: Eoin Conlon
Art Director: Kevin McKay
Copywriter: Donal Gaughran
Account Director: Fiona Gilroy
Account Manager: Aine Neenan
Head of Production: Jessica Derby
Producer: Hannah Lambert
Production Company
Director/Photographer: Alex Telfer
Production Company: Peter Bailey Co
Producer: Luisa Vasques
Casting:
Casting Agency: Not Another Agency
Post Production
Offline Edit & Final clocking: BBDO Dublin, Sam McCann
Grade: Gabha Studios
Audio: Scimitar Studios