My role on “Lifeline”

“Lifeline” was a very tricky job from a budgetary perspective. We were tasked with creating a whole new brand campaign for the Irish Blood Transfusion Service (“IBTS”) that worked across all media, including TV, in two languages. As the budget was tight, I had to work closely with the creatives on this project especially during the concept development phase to ensure the ideas were achievable. I was encouraged by the creative team to speak up and share my thoughts on the ideas, both logistically and creatively. This has motivated me to always get involved early on projects to understand the strategy and to be involved creatively.