TU Dublin “Go Beyond Learning”

“Go Beyond Learning” is TU Dublin's first cross-platform campaign since its establishment in 2019. This campaign aims to highlight the combination of theory and hands-on practical experience offered to students in the university.

30” TVC:

Tactical Social 10”:

My role on “Go Beyond Learning”

I both agency and line produced this campaign for TU Dublin. A three day shoot across three different university campuses, 11 featured cast and 25 extras - this was a demanding job to say the least. Timings and budget were critical on this job. With an initial recce date and final live date that were set in stone, and a creative concept that required heavy post production, we were left with a tiny window of 2.5 weeks for pre-production. In addition to capturing the shots required for our main brand 30” TVC, we had to capture some additional shots to use later in tactical social edits. This meant the shot list and shooting schedule needed to be airtight. Trying to ensure the director, creatives and client were all happy with the takes on set, while also ensuring we didn’t run into crew overtime was imperative. A challenging project for many reasons, but an end result that the client, agency and director were thrilled with.

Credits:

Agency

Head of Art/Creative Director: Robert Boyle

Art Director: Kevin McKay

Copywriter: Donal Gaughran

Head of Account Management: Katie Cunningham

Account Director: Laura Stanley

Account Manager: Aine Neenan

Producer: Hannah Lambert

Crew

Director: Paul Power

DOP: Joseph Ingersoll

Line Producer: Hannah Lambert

1st AC: Karl Walsh

2nd AC: Sean Doupe

Gaffer: Noel McElligott

Lighting assist: John Allan

Photographer: Eoin Holland

Photographer assist: Tara Lewis

HMU: Lisa Smyth

HMU: Orlaith Shore

HMU assist: Cliona Campbell

Production Assistant: Callum Cunningham

Post Production

Edit, Grade and Final clocking: BBDO Dublin, Sam McCann & Ali Kearney

Illustration and Animation: Pedro Allevato (Sugarblood)

Audio: Avondale Studios

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