TU Dublin “Go Beyond Learning”
“Go Beyond Learning” is TU Dublin's first cross-platform campaign since its establishment in 2019. This campaign aims to highlight the combination of theory and hands-on practical experience offered to students in the university.
30” TVC:
Tactical Social 10”:
My role on “Go Beyond Learning”
I both agency and line produced this campaign for TU Dublin. A three day shoot across three different university campuses, 11 featured cast and 25 extras - this was a demanding job to say the least. Timings and budget were critical on this job. With an initial recce date and final live date that were set in stone, and a creative concept that required heavy post production, we were left with a tiny window of 2.5 weeks for pre-production. In addition to capturing the shots required for our main brand 30” TVC, we had to capture some additional shots to use later in tactical social edits. This meant the shot list and shooting schedule needed to be airtight. Trying to ensure the director, creatives and client were all happy with the takes on set, while also ensuring we didn’t run into crew overtime was imperative. A challenging project for many reasons, but an end result that the client, agency and director were thrilled with.
Credits:
Agency
Head of Art/Creative Director: Robert Boyle
Art Director: Kevin McKay
Copywriter: Donal Gaughran
Head of Account Management: Katie Cunningham
Account Director: Laura Stanley
Account Manager: Aine Neenan
Producer: Hannah Lambert
Crew
Director: Paul Power
DOP: Joseph Ingersoll
Line Producer: Hannah Lambert
1st AC: Karl Walsh
2nd AC: Sean Doupe
Gaffer: Noel McElligott
Lighting assist: John Allan
Photographer: Eoin Holland
Photographer assist: Tara Lewis
HMU: Lisa Smyth
HMU: Orlaith Shore
HMU assist: Cliona Campbell
Production Assistant: Callum Cunningham
Post Production
Edit, Grade and Final clocking: BBDO Dublin, Sam McCann & Ali Kearney
Illustration and Animation: Pedro Allevato (Sugarblood)
Audio: Avondale Studios