Dublin Simon Community “Unfair City”
The first branded film created using Artificial Intelligence in Ireland. “Unfair City” tells Justin Cannon’s powerful story using AI-generated imagery and music.
Main brand film:
Stats:
My role on “Unfair City”
Unfair City is one of those rare projects that passes through an agency and instantly captures your attention. There were lots of obstacles to overcome in order to get this project out into the world. Perhaps the biggest of those came right at the very end when the film was almost out the door. At the eleventh hour we were informed that the website which the AI generated music track had been created on had been removed and taken over by another company. Everything then went on pause until we could find a way to license the track, as we felt it was an important part of the project that the music would also be generated using AI. As the producer, my strong relationship with our suppliers had never been more important. I reached out to our contacts and after a long weekend of waiting we eventually managed to get the track licensed and this incredible film was put out to the world.
Credits:
Creative Agency : BBDO Dublin
Executive Creative Director: Shane O’Brien
Creative Director/Concept/Interviewer: Robert Boyle
Strategy Director/Concept: Adriano Eliezer
Art Director/Concept: Vinicius Bustamante
Copywriter: Donal Gaughran
Creative Director/copywriter: Eoin Conlon
Head of Innovation: Ed Leamy
Head of Account Management: Katie Cunningham
Senior Account Manager: Emma Blaney
Head of Production: Jess Derby
Agency Producer: Hannah Lambert
Multimedia Producer: Ali Kearney
Connections Strategy: Alex Boucher
Head of Strategy: Paul Fisher
Chief Executive: Neal Davies
PR Agency: Harte Media
Communications Specialist: Garret Harte
Associate Director: Catherine Monaghan
Client: Dublin Simon Community
Chief Executive Officer: Catherine Kenny
Communications & Marketing Manager: Caoimhe O’Connell
Head of Fundraising and Communications : Aisling Harmey
Senior Marketing Executive: Louise Murphy
Senior Communications Executive: Frances Macken
Marketing & Communications Executive: Omoyele Rahman
Production Studio : Lobo
Director: Diogo Kalil
Executive Producer: Loic Francois Marie Dubois, Micheal Stanish
Account Manager: Su Constantine
Head of production: Marcelo Barbosa
Post Production: Bruna Boretto
AI Illustration: Diogo Kalil
Animation: Igor Lopes
Music Composition : HEYHEYMYMY
Music Director: Mairena Julius
Sound Effects and Mix by HEYHEYMYMY
Final Sound : Scimitar
Final Sound Mix : Dean Jones, Jordan Mullen, Alex Derby @ Scimitar